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On The Cover Art – The Men Are Marching

There is a path that leads me here to this post. A path that was an unexpected but wonderful stroll. The stroll continues, still. I’m not sure how much of this I can explain. Best to keep it a bit cryptic and vague. We love ambiguity – ain’t that right, Jim?

Suffice it to say one thing led to another.

There is a Sons And Fascination link here. Or should that be “Sons And Fascist Nations”? An explanation of that in due course.

A couple of my most prized possessions in my Simple Minds collection are copies of albums produced for the overseas market. One album released for the U.S. market via Stiff Records was titled Themes For Great Cities and was a compilation of tracks from Real To Real Cacophony (Premonition) to several tracks from Sons And Fascination/Sister Feelings Call. The other is a version of the Sons And Fascination album released by Virgin Records for the Central American market.


There are patterns on the cover. The artwork by the one and only Mr Malcolm Garrett, with photography by Peter Anderson. You can see shapes and a figure. I could see a figure on these covers.

Then there is the reissue of I Travel by Virgin Records in 1983 which bares a photo of Jim, taken by graphic designer Garry Mouat, on stage in motion as if marching. “In central Europe men are marching” always springs to mind seeing that cover. What I never really took in is what appears in the overlay of the photo of Jim and I didn’t see it properly until Malcolm was kind enough to show me this…


I did see that something was overlaid on the photo of Jim but what I didn’t know was that it was a variation on the figure seen on the Stiff Records “Themes” release and Mexican version of SAF.

I also missed the very obvious figure on the Sweat In Bullet sleeve art. Mostly due to the fact the figure has the head of a photo of Elizabeth Taylor.

And so…why did I alter the title of the album to “Sons And Fascist Nations” earlier, I hear you ask? Well, here’s the thing. In talking to Malcolm about the album cover photoshoot with Sheila Rock and asking him about the cars, we got to talking about other art relevant to the Sons And Fascination period. He told me about certain things that inspired some of the cover art. This included him telling me about the image above and that it was inspired by similar figures like it that had appeared in a book he had seen. The book in question is called “Mostra Della Rivoluzione Fascista”. Issued in 1932 to be a compendium to an exhibition on Fascist propaganda – a “celebration” of the 10th anniversary of Mussolini’s march on Rome. Seemingly exhibited in a building erected specifically for this solitary purpose – also known as the “Mostra Della Rivoluzione Fascista”. The exhibition proved so popular that it extended beyond its initial intended six month run and ran for two years. It was seen by almost 4 million visitors by its close towards the end of 1934.

You can view selected pages of the book by clicking HERE


I will state here Malcolm’s initial reluctance to have me write and publish this post and he had approval of this before posting. And I do understand the reluctance. You wouldn’t want to be seen condoning Fascism! But it’s about art and the aesthetic and not the political. Well, that is how I see it. This post nor we as individuals are condoning Fascism! But when it came to the use of the “Marching Men” (as they have come to be called during our conversations) and the line in I Travel “in central Europe men are marching” (long since changed by Jim since he now always sings “all over men are marching”). It conjured up the exact imagery used on the Virgin released I Travel cover.

I missed the image of the Marching Man on the Sweat In Bullet cover, yes, and I don’t see the link quite as obviously as with I Travel but listening over some of the lyrics then… it could be “ambition in motion” or to “grow in size” or to “grow more / take more” that makes it fit?

An excuse to share my prized possession of my Sweat In Bullet double single signed by Brian McGee

Either way, all four covers featuring the Marching Men are striking and impressive. And they certainly make a statement.

Another short point – as I was researching to do other posts that were SAF/SFC themed, I shared an article from New Sounds New Styles printed in 1981. Ian Cranna interviewed Jim for the piece. Check out the magazine layout! Guess who was behind the layout of New Sounds New Styles? Yes! You got it!

By this point, the band had only appeared on the back cover of their albums. On Life In A Day they were on the back cover and also on the back of Empires And Dance. Inner sleeves too. But only the inner sleeve of Real To Real Cacophony. Not up to this point on the FRONT COVER of an album. Not until Sons And Fascination. They were reluctant and the images of them are somewhat obscured but the images reflect the movement and motion of the music contained within. The “travelogue” musical sensibility of the album. It was a masterstroke. Perfectly encapsulating the audiovisual.

I find the whole aspect of the cover art for the Sons And Fascination/Sister Feelings Call albums and singles…erm…fascinating. And if I do then I thought others would too.

Below are a couple of YouTube clips showing footage of the Mostra Della Rivoluzione Fascista, including a modern day (in Italian) look back at the exhibition as well as footage from the time of a visit to the exhibition from Mussolini himself!

A massive thank you to Malcolm Garrett for allowing me to tell the story of the Marching Men images and what inspired them into being.

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